The Challenge

Human Trafficking, in its various forms, is the fastest growing criminal industry in the U.S. But most of us have no idea how prevalent it is, nor how it intersects with our lives. How can we raise awareness of the human trafficking happening right in our own communities?

The Solution

Create an outdoor and transit campaign that highlights the most common forms of human trafficking that people could unknowingly be enabling: restaurant workers, nail salon employees, janitorial services, and child sex trafficking. To entice viewers to read the hard-hitting headlines, we created visuals that are very bright and welcoming—a bait and switch technique that human traffickers use to lure their victims.