Honor, a San Francisco-based digital health company reimagining how we care for our aging population, acquired Omaha-based Home Instead, the worlds largest home care franchise network, in 2021. Joining the two very different team cultures required discovery sessions with employees at all levels in the company to understand where we could align on the important work we were doing. Partnering with our Sr. Director of Brand Strategy, I developed a brand manifesto, company values, and ways of working that permeated everything we did at Honor, including how employees recognize each other for work well done.