Honor wanted to update its website to lead with recruitment. Attracting engineers and product designers to the aging space posed its share of challenges. Aging isn’t exactly top of mind for many in this audience. Neither was Honor. So we leaned into the reality that we all age, if we’re lucky. And at Honor, we have an opportunity to leave a legacy that we could directly benefit from in the future.

Within the first three months after the new website launched, HQ jobs page visits increased 73% and HQ job applicants increased 40.6%.