Honor acquired Home Instead, the world’s largest home care franchise network, in 2021. As we brought franchises onto the Honor Care Platform, we created these two, 2-page sales pieces to help franchise owners sell the benefits of home care on the Honor Care platform. The first 2-pager uses a heavily Home Instead branded approach targeting the franchise’s referral partner network, because they will only interact with the local Home Instead franchise. The second 2-pager takes an Honor-branded approach for families, as they will interact with the Honor Care Team, Care Professionals, and Family App.