The Challenge

Oakland is a west coast hub for child sex trafficking. DA Nancy O’Malley wanted to raise awareness about the situation with an outdoor campaign. I suggested we could make an even bigger impact with a campaign that could actually help get victims off the streets.

The Solution

Create two separate campaigns: one targeting members of the community and one targeting victims. Both campaigns received a ton of press (US Representative Eric Swalwell even presented the Victims campaign on the floor of the House of Representatives) and trafficked children used the hotline to escape their captors.